Privacy Policy
1. Information on the Collection of Personal Data
1.1 Personal Data
We value your privacy and are committed to safeguarding your personal data. This privacy policy informs you of the processing of personal data when using our website. Personal data refers to any information that can be used to identify you personally, such as your name, address, email address, and user behavior. We comply with our legal obligations, particularly under the EU General Data Protection Regulation (GDPR), regarding the handling of your personal data.
1.2 Data Controller
The data controller pursuant to Art. 4 (7) GDPR is West Lane, reachable at [email protected].
2. Processing of Personal Data When Visiting Our Website
When using our website for information purposes only (i.e., without registering or providing additional data), we process the following personal data that your browser automatically transmits to our server, necessary to display the website and ensure security. The legal basis for this processing is Art. 6 (1) f GDPR:
- (A) IP address
- (B) Date and time of the request
- (C) Content of the request (page visited)
- (D) Amount of data transmitted in each case
- (E) Browser and operating system
3. Further Functions and Offers of Our Website
3.1 Overview of Various Offers
In addition to using our website for information purposes, you may register an account, purchase products, or participate in other services. When using these additional services, we may process further personal data necessary for executing the service.
3.2 Use of External Service Providers
We may engage external service providers (e.g., payment providers, shipping companies). These providers are carefully selected, bound by our instructions, and regularly monitored.
3.3 Third-Party Involvement
In some cases, we may pass on your personal data to third parties, such as partners for promotions, competitions, or joint services. Details will be provided when you share your data or when such offers are described.
3.4 Third Parties Outside the EEA
If service providers or partners are based outside the European Economic Area (EEA), we will inform you of any potential consequences related to data transfer in those cases.
4. Processing of Personal Data for Contact or Account Registration
If you contact us by email or via the contact form, we store the data you provide (email address, name, phone number, etc.) to respond to your inquiry. For account registration, the data collected may include:
- (A) First and last names (or user name)
- (B) Login details (email address and password)
- (C) Contact information (address, phone numbers, email addresses)
- (D) Additional information you choose to share with us
5. Processing of Personal Data for Purchases
5.1 Shopping Information
When purchasing items from our online store, we collect shopping data to process the transaction, such as:
- (A) Item details (name, price, model)
- (B) Order number
- (C) Delivery and billing addresses
- (D) Delivery and payment status
- (E) Communication regarding the order (e.g., customer service inquiries)
- (F) Return status
5.2 Payment Information
Payment details, such as billing addresses, credit card information, and payment status, are collected to execute the transaction. We work with external payment providers to process payments and perform credit checks.
5.3 Debt Collection
In cases of unpaid debts, we may pass on your data to collection service providers in line with Article 6 (1) f GDPR.
6. Cookies
6.1 General Information
We use cookies and similar technologies to collect information automatically when you visit our website. Cookies help enhance your user experience by remembering your preferences. You can manage cookie settings in your browser.
6.2 Types of Cookies We Use
- Strictly Necessary Cookies: Essential for site functionality.
- Functional Cookies: Used to remember user preferences.
- Performance/Analytic Cookies: Collect information about how the site is used.
- Advertising/Targeting Cookies: Used for personalized advertising.
6.3 Managing Cookies
You can manage your cookie preferences through your browser settings. Blocking cookies may affect the functionality of the website.
6.4 Web Pixels and Analytics
We may use web pixels to analyze site usage and measure campaign effectiveness. We also use Google Analytics to track site traffic and behavior. For more information on Google Analytics, please visit Google’s Privacy Policy.
7. Transfer of Data to Third Parties
7.1 Transfer Based on Legal Allowance
We only transfer your data to third parties in accordance with applicable law. This may include customer service, technical support, or logistics providers.
7.2 Shipping Companies
We share data such as your name, delivery address, and email with shipping providers like UPS and FedEx to fulfill your orders.
7.3 Authorities and Legal Compliance
If required by law, we may transfer your data to authorities or third parties in cases of legal enforcement or court orders.
8. Retention and Erasure of Data
We retain personal data for as long as necessary to fulfill contractual and legal obligations. Once these obligations are met, data is deleted unless retained for legal purposes.
9. Security Measures
We implement technical and organizational measures, including SSL encryption, to protect your personal data during transmission.
10. Your Rights
10.1 Your Data Rights
You have the right to:
- (A) Access your data
- (B) Request rectification or deletion
- (C) Restrict processing
- (D) Object to processing
- (E) Data portability
- (F) Withdraw consent for data processing
10.2 How to Exercise Your Rights
For inquiries regarding your data, please include proof of identity with your request. You can also contact us at [email protected] for any concerns.
11. Changes to This Privacy Policy
We may update this Privacy Policy to reflect improvements or legal changes. Please check back regularly for updates.
12. Contact Information
If you have any questions regarding our Privacy Policy, please contact our data protection officer at arafaty [email protected].